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Optimization Vocabulary
Algorithms |
Process in place for determining rankings and inclusion into search engines |
Alt Tags |
Image tags which provide a text title of the image for spiders/robots to read |
External Files |
Files that are created (i.e., Javascript, CSS, etc.) which remain in the root directory. The code on the actual page tells the server where to look for the code. |
Inorganic Optimization |
A process which entails working with the purchase of paid ads, pay for clicks, and others |
Keyword Density |
The percentage of keywords in the text of the body in relation to the amount of other text on the page. |
Meta Tags |
Tags which are placed in the head of a web page which tells search engines what your site is all about |
Organic Optimization |
A process which entails working with meta tags, incoming links and text on a web page to increase rankings |
Spam |
Spamming includes using numerous keywords on the page which are colored the same as the background of the page so they do not appear on the page, cloaking, etc. |
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