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Optimization Vocabulary


Algorithms

Process in place for determining rankings and inclusion into search engines

Alt Tags Image tags which provide a text title of the image for spiders/robots to read
External Files Files that are created (i.e., Javascript, CSS, etc.) which remain in the root directory. The code on the actual page tells the server where to look for the code.
Inorganic Optimization A process which entails working with the purchase of paid ads, pay for clicks, and others
Keyword Density The percentage of keywords in the text of the body in relation to the amount of other text on the page.
Meta Tags Tags which are placed in the head of a web page which tells search engines what your site is all about
Organic Optimization A process which entails working with meta tags, incoming links and text on a web page to increase rankings
Spam Spamming includes using numerous keywords on the page which are colored the same as the background of the page so they do not appear on the page, cloaking, etc.


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